Throughout the history of the USA, all of the presidents shared the White House with their beloved animals; presidential pets.
Except for one, inhumane freak.
NOAH Menschen für Tiere e.V. claims that animals make us human and adopting one can save its life alongside with yours!
This dark humoured campaign not only strongly influenced people who want to adopt in Germany, but also the 46th. President Joe Biden’s successful election campaign.
“What makes men attractive?”
AXE answers this big question (the question that is stuck in every young men’s mind) through a cross platform campaign with all of its depth:
H2BA // How to be attractive.
This integrated digital and traditional campaign studied the topic in their own tonality, out of the minds that they specifically respect. Including carefully positioned editorial and product communication in a progressive campaign approach on a national and international scale.
Is passion all it takes?
To write the songs that tear the hearts out, to paint the timeless masterpieces, or to live and enjoy life like there’s no tomorrow? Campari believes that passion alone is not enough to reach the best version of yourself. It needs to be a red blooded “Red Passion” that goes beyond.
A broad digital activation with its one foot in real world with countless events and collaborations. Red Passion campaign surrounded its followers with a progressive campaign approach through creativity in every possible channel. Unlike the usual spirit brands, Campari welcomes creatives and creatively charged people with a lifestyle both national and internationally.
Turkey’s biggest bank Is Bank introduced a credit card that offers more than any of its equivalents: Maximiles. Maximiles is a premium travel and entertainment credit card with one of the most comprehensive and strong miles program ever launched in Turkey. By using Maximiles you earn MaxiMil on every purchase and you can redeem your MaxiMils with airline tickets. In other words every purchase you make can help you to leave a trace all over the world. Hence, a shirt you'll buy can make you travel to Japan. Or a bag is merely a ticket to Nigeria. Powerful and effective solution for press, outdoor and also digital to emphasize Maximiles' miles program.
Campaign was awarded internationally and nationally. It was published in Lürzer's Archive 1/14 and also honored by them, as one of the 12 best print campaigns of the year 2014.
“Future of Mobility” is a neverending challenge which MAN is in top shape to stay ahead of the curve. Even in front of this young sophist, who questions the world of logistics and the ways of transforming transportation. Parallel to this questioning, we see all of his immaculate ideas are all “simply” existing MAN technologies.
Calendars were showing 1982 when Germany won the Grand Prix in the Eurovision Song Contest as Nicole sang her unforgettable single “Ein bisschen Frieden” (A bit of peace). A lot has changed since that day but come 2020; world still needs a whole lot of peace… Especially during a global pandemic! Thanks to Ben & Jerry’s Peace Pop (Brand’s first ever ice cream on a stick), ”a bit of peace” found a place in people’s mouths with a taylor made “Karaoke/Lip Sync Filter”, before it finds its spot on shops. Getting a nostalgic yet never ending fresh wind behind, the filter was used by 180k people on its first month through brand’s Instagram account which is followed by almost half. Friends “tasted” and sang the peace by challenging each other and being a part of the “Peace Pop Choir”.
Even the nicest people can turn to evil with slow internet. Switch to LTE.
Nikolaus / Troy Grand Prix
An international campaign that salutes and introduces the greatest workhorse that happens to be the first ever van from the truck & bus legend: MAN TGE.
In a market full of “retouched beauty queens”, MAN TGE takes a bold position with rough authenticity. Complete focus on work and nothing but the work was the main foundation of the whole communication strategy from the look & feel to all sorts of messages, headlines, claims, etc.
MAN TGE.
That’s no Van. That’s a MAN.
Vodafone 3G: Turkey's fastest 3G connection.
Why wait for ages?
Barack Obama, Angela Merkel and Vladimir Putin’s reckless but long lasting usage of the powerful 404’s Super Glue.
A “Workaholic Lion” who had been tested under the toughest conditions, haunted by surreal working scenarios: MAN TGE. The first ever van from MAN.
Waiting for the first day of work, they starve and ultimately get hell of a ready for any type of work, whatsoever.
Wild choreography that precisely designed to present all of the brand new MAN TGE’s features at the 66th IAA (International Motor Show) in Hanover.
Right after the big investigation about match fixing, incentive premium, establishing a criminal organization, organized crime and intimidation in Turkey’s top two association football divisions; The Süper Lig and The First League, society’s and especially fans’ perspective towards nation’s biggest focus -football- were shattered. Turks who can give everything for the teams they support, seemed like they’ve fallen out of love with the game. Then, nation’s official broadcaster of football, Lig TV stepped up. Reminding people what the game was all about was the key-goal of the “Love Campaign". For some, love was an 8 letter word and it was football. And for that "some”, 12 TV spots were made to help them fall in love with the game again.
An emotion-packed documentary series with all the real people and their epic love stories with football; campaign had a huge impact on turning the tables. Alongside with ”Sevdim Seni Bir Kere”, Özdemir Erdoğan’s nostalgic and emotional song (which we’ve used to hear a slightly altered version that fans cheer in the stadiums), campaign and its effects were totally viral and hectic. Hundreds of thousands of hits on You Tube, millions of shares and tones of hilarious response videos were created despite the fact that a specific film was not about their team, people joined in the conversation and shared their own love stories as well.
A young fan telling his story of becoming a Samsunspor fan (right after the club’s relegation), clueless people of Bursa don’t know how to act after their first ever league title and how Ergün Teber scored his magnificent goal with the help of an outside source were all part of a sincere campaign that goes back to the basics and lead every other fan to way back into love.
Crystal Apple Festival of Creativity: 2 Bronze, Silver and Crystal Apple for Media&Broadcasting, Grand Prix for Entegrated Campaign, Grand Prix for Campaign.
Hassle-free insurance that needs no words.
ERGO gets it all.
In Germany, ≈121,000 people die every year as a result of heavy-chain-smoking. Large-scale anti-smoking campaigns bore teenagers more than they influence them. So they still start smoking. Shock pictures on packs no longer shock anybody.
A vivid-social-consciousness, and a truly resonating argument for health, made by, ironically the leading insurer in Germany; Die Techniker.
40 CIGARETTES / DAY X 40 YEARS = 170.000€
“Smokers puff away a dream car.”
CICARETTE, a life-size car built from real cigarettes. Hardly anyone, let alone the young people are aware; that after 40 years, you would have smoked away a luxury sports car. That’s why this breathtaking (!) installation toured Germany from car fair to car fair, marketed as a real car and got “24 Million media reach” in under just 48 hours.
Is Bank and Maximiles’ special, once in a year campaign which you can earn miles via your purchases, regardless of any price limit. Hence, your daily shoppings are in for a trade for a plane ticket to travel and discover The Pyramids, Pisa Tower or Stonehenge with your own eyes. Easiest way to find new worlds and leaving much better traces around the globe.
Time sure flies and the world changes in a heartbeat. Keep it up with Vodafone Super Internet: Turkey's fastest 3G.
Crystal Apple Festival of Creativity: Bronze, Silver and Crystal Apple.
WMF Top Class Knife.
Everything feels like butter.
Unlike conventional tyres, The SSR (Self Supporting Runflat) principle is based on a reinforced, self-supporting sidewall. This way, Continental prevents the inside of the tyre from getting crushed between the road and the rim and from slipping into the rim well in the event of a loss of inflation. The SSR's reinforced sidewall enables the car to continue on its way at a maximum speed of 50 mph for up to 50 miles, depending on road conditions and vehicle weight. In other words, it "keeps you on track." International football's most influential and successful head coaches of our time; Joachim Löw¹, Vicente Del Bosque² and Luiz Felipe Scolari³ (German National Team¹, Spanish National Team², Brazillian National Team³), all owe their successes to their determinations. They did not stop when they faced complications on their career paths and headed their destinations as strong as they should. Just like Continental SSR Tyres helps you to keep on going.
The Golden Drum Festival: 3 Silver Drums, Crystal Apple Festival of Creativity: Crystal Apple
Lipton Ice Tea presents… The Dutch & Galatasaray football legend: Wesley Sneijder. And he needs to cool down.
A magic ball helps Ford (An Official Sponsor for Turkish Süper Lig) to illustrate some of its high technologic features. TDCi engine, Active City Stop, Active Park Assist, Keyless Entry and Torque Vectoring Control's visual depictions turned into 5 seconds of idents for Lig TV throughout the whole season pre-mid-post match for every match.
Is Bank's MaxiGift Card. An electronic gift card that allows you to credit any amount and give to your loved ones, in order for them to buy their own unmistakable gifts of choice. The hints they drop can be pretty misleading in their time of despair...
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Based on a research over thousands of families' toy purchasing and usage behaviours, statistics show that every 2/5 toys that have been bought became unplayable and thrown to trash via some minor mishaps by their dramatic little owners. However, their life are not meant to end. With a quick fix using 404's Super Glue, they all can be good as new. No superhero's, robot's or princess' journey should come to an end. You can save them...
When Domino's guarantees to deliver your pizza in "30 minutes or less!" why go for an epic journey?
Selection of annually and occasionally designed national campaign spots for Digiturk.
Just take a second and take a sip. Lipton Ice Tea will cool you down.
Founded in 1950 by Yazıcı and Özilhan families, Anadolu Group / Anadolu Efes operates with 80 companies, 61 production facilities and approximately 29 thousand employees in 18 countries from the Atlantic to the Pacific, including Turkey. Although the Group mainly operates in four lines of business, namely beverages, automotive, finance and retail, it continues its growth by recently expanding its range of activities with investments made in informatics, energy, real-estate, agriculture and healthcare sectors. Print campaign that highlights the message "Efes embraces life" visualized with a graphical illusion using Efes' beer brands' caps.
Lig TV is more than happy that they've managed to influence a generation by broadcasting over 2000 Super Lig games in 11 years.
Lig TV, official sponsor/broadcaster of Turkish Süper Lig, stands ovation to one of the most prestigious face-offs in the football world, between two rivals', Galatasaray and Fenerbahce's 100th anniversary of their first ever game. These print designs salute every other player from both sides who wore their jerseys in this special occasion. All of those players' names create a typographic silhouette of both Milan Baros and Alex De Souza's, as a symbol that none of them or none of their team-mates are alone on the pitch.
2 separate Lig TV promos that aired on the verge of the upcoming season and The Super Cup Final between Galatasaray and Fenerbahce.
Imagine Ismet Badem and Murat Murathanoglu’s summer break when they’re apart from their reason to live: Basketball. Lig TV 3’s 12 spots of pre-season tv campaign about basketball’s well&long known dynamic duo’s unbearably dull time-off from the season will make you thank god that the days to talk about basketball has arrived.
Digiturk presents Moviemax Oscars HD. A special channel that airs specially for 2 weeks, taming all of the Academy Award freaks with tons of Oscar nominees and winners until the award show. However, you need to come up with some kind of an excuse to lock up yourselves to your homes and it better be just as good as those movies. Moviemax HD led the way with its viral campaign.
Children are struggling to survive, living on the streets in need of protection. Koruncuk Foundation makes sure that with your donations they'll live and grow up in a real home with a caring mother love. Like every child should.
Sek's new range of chocolate milk targets specifically adults. So obviously you don't need to drink it for healthy teeth let alone the strong bones or your height. You just drink it 'cause you love it.
